So Bavaria brewery are in trouble because they [allegedly] gave free dresses to Dutch fans which got them arrested. [insert obligatory pretty girls picture]
Image from the BBC 'file name: Netherlands-fans-in-Bavaria-miniskirts.jpeg'
Those arrests got written about.
Note 'all 1078 articles'
Those writings got shared.
For the record, this is where I first read about it
Mentions of Bavaria go through the roof.
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Jez Kay
on Jun 17th, 2010
@ 1:08 pm:
Clever clever
Tweets that mention How Ambush Marketing Works | Jamie Riddell -- Topsy.com
on Jun 17th, 2010
@ 5:19 pm:
[...] This post was mentioned on Twitter by Jamie Riddell, James Giles. James Giles said: RT @jamieriddell: Ambush Marketing Works! Bavaria must be very happy http://bit.ly/9Ho8SA [...]