Comments on: Don't ask for content if you don't use it http://jamieriddell.com/2010/06/dont-ask-for-content-if-you-dont-use-it/ Digital Marketing Entrepreneur Sat, 26 Nov 2011 07:30:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tweets that mention Don’t ask for content if you don’t use it | Jamie Riddell -- Topsy.com http://jamieriddell.com/2010/06/dont-ask-for-content-if-you-dont-use-it/#comment-120 Tweets that mention Don’t ask for content if you don’t use it | Jamie Riddell -- Topsy.com Mon, 07 Jun 2010 15:06:54 +0000 http://www.jamieriddell.net/?p=1384#comment-120 [...] This post was mentioned on Twitter by Jamie Riddell, Peter Stevens. Peter Stevens said: RT @jamieriddell: New short post: Don't ask for content if you don't use it. http://bit.ly/bx8VPZ [...] [...] This post was mentioned on Twitter by Jamie Riddell, Peter Stevens. Peter Stevens said: RT @jamieriddell: New short post: Don't ask for content if you don't use it. http://bit.ly/bx8VPZ [...]

]]> By: Phil Taylor http://jamieriddell.com/2010/06/dont-ask-for-content-if-you-dont-use-it/#comment-119 Phil Taylor Mon, 07 Jun 2010 14:59:52 +0000 http://www.jamieriddell.net/?p=1384#comment-119 Social Media Agencies have preached the need for content first and then engagement later that brands now struggle to tell the difference between "perceived expectations" and "real expectations" of their customers and prospects. "Social Thinking" should be adopted instead of Social Media strategy and tactics. Why would you start a conversation by asking a question if you're not going to reply? In Social Media the focus is on the strategy and the channel used to carry the content, "Social Thinking" applies a more conversational approach, one that focuses on what you are putting into creating relationships and how to foster the conversation to generate some kind of profitable behaviour. Social Media Agencies have preached the need for content first and then engagement later that brands now struggle to tell the difference between “perceived expectations” and “real expectations” of their customers and prospects.

“Social Thinking” should be adopted instead of Social Media strategy and tactics. Why would you start a conversation by asking a question if you’re not going to reply? In Social Media the focus is on the strategy and the channel used to carry the content, “Social Thinking” applies a more conversational approach, one that focuses on what you are putting into creating relationships and how to foster the conversation to generate some kind of profitable behaviour.

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