So, ten days ago Tweetup was announced to HUGE fanfare. Tweetup of course being the ‘pay per view’ advertising model launched by the guys who created GoTo (that became Overture and defined the pay per click models we see today.) In some corners of the press this was seen as THE new game changer for advertising on Twitter.

I was one of the first thousand to sign up to see what was going on. Ten days later, the answer is – not much. Their first newsletter talks positively about developments and the odd SNAFU (would that be Twitter launching their own advertising model?) But no word on when we go live. I wasn’t convinced when it launched and I remain unconvinced.

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Just a quick note for my friends in Suffolk. This Tweetup has nothing to do with our tweetup meeting which has been going a lot longer than this. I personally think this company is a poor choice. I get the Tweet-Up element of getting your profile to the top of the list but the tweetup of meetups has been quite well established in our vocabulary for some time.