Will a half naked Dita make me buy more Perrier?
Will a half naked Dita Von Teese encourage me to buy Perrier water, even if she removes some of her clothing? Hmm…
How Ambush Marketing Works
Far from being a disaster. The jailed Dutch fans have handed Bavaria an utter triumph of ambush marketing. Watch as other brands take note.
Five reasons why I can’t run the ipad alone
I am in NYC for a conference and planned to bring just the ipad. In a constant aim to decrease the amount of gadgets I carry across the pond, I thought hoped that the iPad could do all my blogging, reading and entertaining as I travelled. But…
Farmville on the iPhone – 4 reasons why you need to pay attention
Zynga’s announcement of the Farmville iPhone app will be seen by some as just another game release. But this is actually a very important move from one of the most important social media companies in 2010.
New report reveals most popular brands on social media
A new report released by Famecount.com indexes the most popular brands on social networks, ranked by followers across multiple channels. The leaders are to be expected but there are some really unexpected names in here.
Don’t ask for content if you don’t use it
If a brand asks me to contribute my opinions on a particular hotel I stayed at, I would expect them to pay attention in return. If the commentary was negative, I would expect a follow up. Hearing nothing debases the value I feel in contributing and makes me question their attention.
What’s he building in there?
Another busy month, speaking, judging, writing and planning. Speaking in London, travelling to NYC shortly whilst judging the NMA Awards, writing for DMI Magazine and planning to launch my own new venture. Just what is he building in there?
My Hipstamatic Photos
I played with the Hipstamatic iPhone app that makes pictures look like they were taken with film and bad exposure. I love it.
5 reasons why Apple should create their own search engine
Apple has many of the component parts to create its own search engine. With Google increasingly competing with Apple in hardware and software, should Apple be competing in the search arena? With huge brand loyalty and other components, I believe Apple should be in the search space. Here are five reasons why.
Sunday Song: Cry
I was going to write a lot of bumpf around this, but in reflection I’ll let the music and the video do the talking.
